It is a well-known fact that long-term customers spend more over time, which can have a major impact on your bottom line. According to the global consulting firm Bain and Company, a 5% increase in customer loyalty can lead to an increase in profits of more than 25%. So if you want to start a small, proven business, you need to focus on building relationships with customers – and for those relationships to happen in the long term. Apparently, right? The best way to build and maintain trust in your customers is to meet your deadlines with quality work. Building a lasting relationship with customers starts from the beginning. If your relationship with the customer is in place, you need to take steps from the beginning to set up the relationship for success. The most common misunderstanding my clients have had is that, as a coach, I will give them the answers to their questions or tell them what to do. The coaching agreement plays an important role in informing the client about what coaching is and what to expect from the coaching process. If you know what you want to do if your main goal is not agreed, you may have less discussions under pressure. It facilitates conversation and also shows the customer that you are reasonable and willing to compromise without compromising your company`s central position. With a coaching contract that contains each of the 5 things listed above, the coaching relationship becomes a good start. I love Earl Nightingale`s quote: “Our environment, the world in which we live and work, is a reflection of our attitudes and expectations.” The agreement on clear and high expectations towards the coach and the client and the progress of coaching therefore serve to prepare the conditions for a successful coaching relationship. For new clients, I found that two sessions a month at two weeks apart are ideal.
Weekly meetings can work well for highly focused, highly motivated clients with specific and specific goals. If you have sessions more than 2 weeks apart, it is difficult for the coach/client relationship to develop sufficiently to facilitate progress.